How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 23:45
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
What we know about Trump's latest travel ban - BBC
People
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Product
Latest WA shipping and tourism numbers tell a depressing story - The Seattle Times
Price
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Perception
Geopolitics Just Slapped the Oil Market Awake - Crude Oil Prices Today | OilPrice.com
Place
Processes
Good marketing is doing this well.